Search Engine Optimisation (SEO)
What is Search Engine Optimisation?
In the short time that the World Wide Web has been in existence, search engines have come a long way. Businesses now have the ability to ensure their web pages (if optimised) are reached by users who have a genuine interest in what the business can do for them. SEO tools and techniques are now available to increase your exposure and place your business ahead of your competitors by earlier placement on search engine results lists .
It makes good sense to use an SEO evaluation to help improve your web sites search engine results. The problem that search engines face is that a certain percentage of web site owners are willingly or mistakenly trying to trick the search engine into placing their site at the top of search results lists for popular search terms, even if the web site has nothing to do with that search term.
Suppliers and users of Search engines don’t like this, as it usually means that they are effectively recommending sites to users that don’t really bear a relationship to the search term the user entered. This is the simple reason that some search engines have become less popular (Lycos, AltaVista, WebCrawler), while others have become very popular (Google).
Good Search Engine Optimisation is part art, part science. The popular search engines today use complex and confidential algorithms to try to ensure that search terms compared with their database of web site pages return genuinely useful pages. What this boils down to is that a programmed automated system is looking for pages that would appeal to human users. It is up to web site owners (with advice from SEO evaluation experts like IGC) to produce these sorts of pages.
How can IGC help with the Search Engine Optimisation of your web site
We apply Search Engine Optimisation tools and techniques to your web site to determine for each page which words and phrases are optimal for search engine performance. We then tell you how to make certain these optimal words and phrases appear in the right places on your web site.
What SEO services does IGC offer?
SEO Evaluation
We use a custom designed 10 step process to advise you how effective your present web site, what words and phrases you could use to improve your site, and how to implement these recommendations.
Contact Us now to get a quote for a full 10 step SEO Evaluation of your web site.Installation of Google Analytics
We can install Google Analytics on to your web site, and explain in detail how to use this leading service to improve your search engine ranking.
Contact Us now to get a quote for installing Google Analytics on your web site and receiving instruction on its use.SEO Overhaul
This is the full service. IGC will use a customised 10 step program to evaluate your web site. We will then (if possible) perform all the actions of that recommendation on that web site ourselves. We will also install Google Analytics and provide instruction concerning its use.
Contact Us now to get a quote for an SEO Overhaul of your web site.
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